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BIS Hallmarked 925 Silver Jewellery
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Silver is a choice,
not a compromise
We disagree.
Silver has an identity, attitude and appeal of its own — and people should choose it because they want it, not because they’re settling for something else.
It can be understated or bold. Everyday or unexpected. Something you wear on repeat, or something you try simply because it caught your eye.
It lets you experiment with your style without waiting for an occasion, needing a reason, or making every purchase feel like a big decision.
You can stack it, layer it, mix it, change it up and keep discovering new ways to wear it.
That freedom is what we love about silver.
And it’s a big part of why Soho Tiger exists.To us, staying silver means choosing silver for what it gives you — the freedom to discover, experiment and change things up without every piece needing an occasion, a reason or a big decision behind it.
That’s why we bring you silver treasures from India and around the world, constantly looking for pieces that give you more ways to wear silver — from tiny everyday studs and hoops to ear stacks, rings, necklaces and statement pieces that make you stop and look twice.
Because your jewellery doesn’t have to look the same every day.
Neither do you.We look for pieces from India and around the world — researching, meeting craftsmen, karigars and designers, exploring markets and workshops, and experimenting with designs, stones, finishes and platings.
Along the way, we find pieces we love, work with makers and designers to develop others, and occasionally come across or create something that is genuinely one-of-one. But one of our first filters is what it’s made of.
Every piece starts with 92.5 sterling silver. Our jewellery is hypoallergenic, we avoid materials such as cadmium, and our silver pieces are finished with premium rhodium plating for added shine and durability.
We’re also a BIS-registered jeweller and regularly send pieces for purity testing through recognised assaying and hallmarking centres. And if you’d like the specific piece you’re purchasing to be tested and accompanied by an assay report, we can arrange that on request. The other lens is range.
Sometimes what you need is simply a great silver hoop, chain or tiny stud — the essentials you’ll keep reaching for. Other times, you want something completely different: CZs, marcasites, intricate detailing, unusual forms, statement pieces or something you haven’t seen before. We want room for both.
Because if Stay Silver is about having the freedom to discover, experiment and change things up, the collection has to give you enough to choose from.Fair question.
If you’re trusting us with something as personal as jewellery, you should probably know who you’re buying from.
Soho Tiger is built by a small team in Hyderabad — the people sourcing and developing the jewellery, running the store, packing your orders, creating what you see online and answering when you message us.
He came into it as a customer — someone who loved design, trusted his taste, and was curious about why silver was so often treated as the lesser choice.
What he did bring was over two decades of experience working across industries and cultures — with Fortune 500 companies, MSMEs and startups alike — and that experience now shapes how he thinks about building Soho Tiger.
That curiosity eventually became Soho Tiger.
Today, he spends an unreasonable amount of time looking at jewellery, talking to makers, obsessing over tiny details and figuring out how to make Soho Tiger a place where people can keep discovering silver in new ways.She is part of a jewellery family whose work has spanned pearls, diamonds and gemstones, gold bullion and traditional jewellery — a legacy she now carries forward into silver.
Preeti manages two businesses — Soho Tiger and another silver jewellery business specialising in traditional and bridal pieces, along with custom-designed pearls and beads.
At Soho Tiger, Preeti leads much of the work behind the scenes — managing vendor relationships, contributing to design selection and curation, and bringing a sharp eye for detail to the decisions that shape the brand every day.
A working mom and entrepreneur, she brings together an understanding of jewellery, business and customers that complements the way Soho Tiger is being built.
Together, Suhail and Preeti bring two very different perspectives to Soho Tiger — one coming into jewellery as an outsider and customer, the other carrying jewellery heritage and experience.
And somewhere between the two is the Soho Tiger you see today.Silver and its finishes naturally change with time and wear, which is why we offer lifetime free replating on Soho Tiger jewellery. And whether you need help with a piece, have a question, or simply want to speak to someone, we’re here.
Whether you visit us at the store or shop with us from somewhere else in India, we want Soho Tiger to feel like a place you can always come back to.+ 91 8074799975
Plot No C5, Road No. 2, Vikrampuri Colony, Karkhana, Secunderabad, Telangana 500009
Opening Hours
MON to Sun: 11:00 AM - 08:00 PM
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